According to recent studies, 33% of employers know within the first 90 seconds of an interview whether they will hire a candidate, and 67% of hiring managers cite a lack of eye contact as a common mistake during interviews. 47% of candidates fail interviews due to not having enough information about the company they are applying to. These statistics underscore the importance of preparing thoroughly and presenting yourself effectively during an interview.

In the competitive world of freelancing, particularly in the technology sector in Eastern Europe, nailing the interview can be the difference between landing a lucrative project and missing out. Interviews remain a crucial step in the hiring process despite the increasing reliance on digital profiles and portfolios.

Whether you’re interviewing for that IT job in person, or online, this blog will guide you through practical interview techniques, and essential dos and don'ts to ensure you stand out from the competition.

Why interviews are important

1. First impressions matter: The interview is often the first direct interaction with potential clients or employers. It’s your opportunity to make a strong, positive impression and demonstrate your suitability for the role beyond what’s on your CV.
2. Showcase your personality and communication skills: Unlike a CV, an interview allows you to showcase your personality, communication skills, and professionalism. Clients want to know if you can fit into their team and culture, even as a freelancer.
3. Clarify and expand on your experience: Interviews provide the chance to elaborate on your experience, discuss your accomplishments in more detail, and clarify any questions the client may have about your background.
4. Demonstrate problem-solving skills: Many interviews include problem-solving tasks or technical questions. Successfully navigating these challenges demonstrates your expertise and ability to handle the demands of the job.

How to interview like a pro

Preparation

1. Research the client: Understand the client’s business, their industry, and the specific project or role you are applying for. This shows your genuine interest and helps tailor your responses to their needs.
2. Know your CV: Be prepared to discuss any aspect of your CV in detail. Highlight key projects and achievements that are most relevant to the position.
3. Practice common questions: Rehearse answers to common interview questions, both general and technical. Practice with a friend or in front of a mirror to build confidence.
4. Prepare your questions: Have a list of questions ready to ask the interviewer. This shows your interest in the project and helps you assess if the role is a good fit for you.

During the interview

1. Dress appropriately: Dress in a professional manner, even if the interview is virtual. First impressions are visual as well as verbal.
2. Be punctual: Arrive on time for the interview, whether it’s in-person or online. Punctuality demonstrates reliability and respect for the interviewer’s time.
3. Use the STAR Method: Structure your answers using the STAR method (Situation, Task, Action, Result) to clearly and effectively communicate your experiences and accomplishments.
4. Show enthusiasm: Display genuine enthusiasm for the role and the opportunity to work with the client. Positive energy can be contagious and leave a lasting impression.

Dos and Don'ts of Interviewing

Dos

•  Do be honest: Always be truthful about your experience and skills. Honesty builds trust and ensures a good fit for both you and the client.

•  Do listen carefully: Listen attentively to the interviewer’s questions and comments. This shows respect and helps you provide more accurate and relevant answers.

•  Do follow-up: Send a thank-you email after the interview. Express your appreciation for the opportunity and reiterate your interest in the role.

Don'ts

•  Don't Interrupt: Avoid interrupting the interviewer. Let them finish their questions or comments before you respond.

•  Don't Ramble: Keep your answers concise and focused. Rambling can make you seem unprepared or unfocused.

•  Don't Speak Negatively: Avoid speaking negatively about past clients or employers. It’s unprofessional and can reflect poorly on you.

Logistics of video interviews

Ensuring you have the right setup for your interview can make a significant difference in how you are perceived. Here are some practical tips:

1. Software and hardware:
   • Update Software: Make sure your video conferencing software (e.g., Zoom, Skype, Microsoft Teams) is up-to-date. Familiarise yourself with its features.
   • Test equipment: Ensure your webcam and microphone are working correctly. Test them before the interview to avoid technical issues.
2. Environment:
   • Good lighting: Ensure your face is well-lit. Natural light is best, but if that’s not possible, use a lamp positioned to light your face evenly.
   • Neutral background: Choose a plain, uncluttered background to avoid distractions. Virtual backgrounds can be useful if your environment is not ideal, but ensure they are professional.
   • Quiet space: Conduct the interview in a quiet place where you won’t be interrupted. Inform household members of your interview time to minimise noise.
3. Professional presentation:
   • Dress code: Dress professionally from head to toe. Avoid bright colors or busy patterns that can be distracting on camera.
   • Body language: Maintain good posture, make appropriate eye contact, and use hand gestures sparingly to emphasise points.
4. Internet connection:
   • Stable connection: Use a reliable internet connection to avoid disruptions. If possible, use a wired connection for more stability.
   • Backup plan: Have a backup plan in case of technical difficulties, such as a phone number to call if the video fails.

Cultural courtesy in interviews

Understanding cultural nuances is crucial in interviews, especially when working with international clients. Here are some key points to consider:

•  Formal address: In many Eastern European cultures, using formal titles and last names is a sign of respect. Unless invited to use first names, stick to this convention.

•  Body language: Be aware of your body language. Maintain good posture, make appropriate eye contact, and avoid crossing your arms, which can seem defensive.

•  Politeness: Politeness is highly valued. Be courteous and respectful throughout the interview.

•  Avoid stereotypes: Don’t assume cultural stereotypes. Treat each person as an individual. For example, avoid making assumptions about someone’s background or customs based on their nationality alone.

Conclusion

Mastering the art of interviewing is a vital skill for freelancers in Eastern Europe looking to maximise their earning potential. By preparing thoroughly, understanding cultural nuances, ensuring your technical setup is flawless, and following the dos and don'ts of interviewing, you can make a strong impression and increase your chances of securing high-paying projects. 

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If you’d like to arrange an informal chat about your tech career with one of our expert consultants, please email cee@redglobal.com.